CCPA makes sure consumers are not left on the back while companies make money with their data. Consumers can now ask how the data is getting collected and how it is getting used by the company. Other than that the company can be asked to not sell the private data of the user. The most interesting thing is you as a consumer can even ask the company to remove your existing data and rest assured it is gone. Companies are forced to do all these things and this should help make privacy get real.